Amberley unveil luxury new brand

Amberley Labels, Coveris’ decorative labelling business, has today unveiled a luxury, new-look brand across its two UK sites, following a multi-million investment announcement in July.

Amberley Labels was acquired by the Coveris Group last year to support long-term growth plans in the beverage, personal care and fragrance label sectors. Over the last 18 months, the Coveris Group have boldly backed the brand, supporting major investments in capacity, capability and now identity, to strengthen Amberley’s position as a world class leader in the premium labels market.

Most recently investing over £3.5M in next generation print and finishing equipment at Coveris’ existing Tenens Way Labels facility in Boston (Lincolnshire), the site has now been positioned under the Amberley brand umbrella, matching its state-of-the-art operations with a new visual identity.

Building on over 60 years of shared labels heritage across the two newly consolidated Blandford and Boston sites, the signature, modern new look aligns the complementary products offers under one brand. Synonymous with Amberley’s reputation for quality and innovation, the distinct, highly embellished new style is visible across all brand assets, including their new website which showcases many of the iconic brands they work with.

Commenting on the new brand and future growth plans, Dennis Patterson, Business Unit President for Coveris’ Graphics, Labels & Board division said “having spent the last 18 months developing and investing in the Amberley business behind the scenes, we’re really excited to bring the two sites together with all of our hard work culminating in a new world class brand. As a manufacturer of award winning, responsible labels for leading brands, we felt it was our duty to match this and we hope that our new identity delivers value to our client base in the same way that their brands do to us.”

Owing to their innovative capabilities, both sites have also recently been shortlisted for Label of the Year at this year’s UK Packaging Awards for Boston’s Irn Bru 1901 entry and Blandford’s 6 O’Clock Gin & Tonic labels. The winner is set to be announced 21st October and you can find the full shortlist, including Coveris’ other Duralite R and RecyclaLite finalists on the Packaging News website.